A Worldwide First Çilek is the first brand name to realize the creation of products in its sector as specially designed for a particular age group. Çilek: SUPERBRAND In 2005, Superbrands International presented Çilek with the Superbrand prize in the furniture industry. Superbrands are determined by Turkey’s professionally respected and qualified individual members of the Superbrands Selection Board. The board members make such determinations based on the Superbrands International criteria in a measure of all brands, both domestic and international, which operate in Turkey.